Clearly. Dope. Marketing.
A Dramatic surprise on a quiet square
On the launch on the TNT TV channel in Belgium, TNT placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” watch to see what happend.
Brilliant.
This is genius. Evil, but genius.
very real and effective marketing. and i am still laughing.